Hi there, I’m Jillian,
a product designer based in Sunny Singapore. ✨👩‍💻


I’m currenly at a local bank doing enterprise product design for the bank’s data platform. Prior to my pivot to product, I was a creative doing branding and advertising at a local creative angency.

Outside of design, I’m usually out riding my motorcycle, slowly improving on my bass, or playing video games!

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04 UNCOVERING PAIN POINTS FOR THE PLATFORM: A PERSONA-BASED WORKSHOP
2024



This initiative was born out of a need to understand the users of our enteprise data platform, and to understand their perspectives and the pain points they experience in their day-to-day work.
Role: UX designer / Researcher
Employer: DBS Bank
Areas: UX research, Workshop facilitation
Tools: Figjam, Microsoft Office, Microsoft Teams





    The Problem

    As a platform, there are times where our departmental yearly and quarterly road maps are not guided by the needs of our users, and can often be based on assumption. 

    Target Audience

    Primary audiences for our PaaS are Data Scientists, Data Engineers, and Business/Data Analysts, each primarily using applications relevant to their specific jobs-to-be-done (JTBDs).

    Main Objectives

    • Understand and discover the pain points of our users (directly from them)
    • Utilise findings from the workshop to guide our roadmaps





    Pre-Workshop

    Wxxx



    Workshop Facilitation

    Uxxx





    Post-Workshop

    Exxx





    Outcomes

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    Reflections & After-thoughts...

    • I xxx